Riyadh, Kingdom of Saudi Arabia – August 2026
Naseej for Technology Company, the region’s leading provider of digital transformation solutions, is proud to announce its strategic partnership with HCLSoftware, the software business division of HCLTech, to advance digital transformation across the GCC and MENA with a focus on the sports sector through data and analytics, digital experiences, AI and automation, and cybersecurity.
The partnership combines HCLSoftware’s global technology capabilities with Naseej’s deep regional expertise to help organizations across government, education, culture, sports, and enterprise sectors accelerate digital transformation, unlock the value of data, and deliver more intelligent, connected experiences.
Powered by HCL Unica+, a composable marketing platform, organizations can unify customer data and behavioral signals through Customer Data Platform (CDP) capabilities, analyze usage patterns, and build a unified view of each customer or fan. Advanced AI, including support for local LLMs, enables deeper audience intelligence and personalization while supporting regional requirements.
Through automation and journey orchestration, organizations can manage the complete customer journey across channels and touchpoints, delivering contextual and real-time personalization – including during live customer interactions and calls – based on behavior, preferences, and engagement history.
For the sports sector, these capabilities enable AI-powered fan engagement, connecting data across digital channels, events, memberships, ticketing, services, and interactions to personalize the fan journey, strengthen loyalty, increase engagement, and unlock new revenue opportunities.
Connecting Data, Experiences, and Intelligent Operations
As organizations expand their digital ecosystems, they are generating growing volumes of data across customer interactions, services, operations, applications, campaigns, and digital channels. Unifying these data signals and translating them into actionable intelligence is becoming essential to improving customer experience, accelerating decision-making, and increasing operational efficiency.
Through HCLSoftware’s capabilities across Total Experience, Data and Analytics, AI and Intelligent Operations, and Cybersecurity, the partnership provides organizations with a technology foundation to connect customer-facing experiences with enterprise operations – from personalization and journey orchestration to analytics, process automation, security, and intelligent decision-making.
This approach enables organizations to move beyond isolated digital initiatives toward connected and composable digital ecosystems, where data, AI, experiences, and operations work together to create measurable business value, improve agility, and support long-term transformation.
Within the sports sector, these capabilities can help organizations respond to increasingly digital audiences and create more connected experiences before, during, and beyond sporting events. HCLSoftware brings demonstrated experience in this area, including its work with the European Cricket Network, supporting personalized, data-driven engagement and stronger relationships with digital fan communities.
Global Technology, Regional Expertise
Naseej brings more than three decades of experience supporting digital transformation across the region, with expertise spanning consulting, implementation, systems integration, localization, customer enablement, and long-term support. Combined with HCLSoftware’s global software capabilities, the partnership provides organizations with the technology and regional expertise required to translate digital strategies into scalable, sustainable outcomes.
Commenting on the partnership, Eng. Othman Al-Abdulkarim, Executive President of Naseej for Technology Company, said: “Organizations today need more than standalone technologies. They need connected digital ecosystems that bring together data, AI, experiences, and operations to create measurable value. Our partnership with HCLSoftware combines global software innovation with Naseej’s deep regional expertise to help organizations turn data into intelligence, deliver more personalized experiences, and build smarter, more efficient operations. We see significant opportunities across multiple sectors, including the rapidly evolving sports ecosystem, where technology is reshaping how organizations engage audiences and create value.”
As investment in AI, data, automation, and digital transformation continues to accelerate across the GCC and MENA, the partnership positions Naseej and HCLSoftware to help organizations build intelligent, scalable, and secure digital ecosystems that enhance experiences, improve performance, and support sustainable growth.
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About HCLSoftware
HCLSoftware is a global enterprise software company, developing, marketing, selling, and supporting transformative solutions across Business & Industry Applications, AI and Intelligent Operations, Total Experience, Data & Analytics, and Cybersecurity. Its innovative, secure, and resilient technologies help organizations connect data, applications, workloads, and infrastructure while accelerating digital transformation in the Digital+ Economy.
HCLSoftware empowers more than 20,000 organizations worldwide, including a majority of the Fortune 100 and almost half of the Fortune 500, helping them improve operations, enhance experiences, and drive sustainable growth through continuous innovation.
About Naseej for Technology
Naseej for Technology is a leading regional technology and digital transformation company, empowering government entities, higher education institutions, cultural organizations, and enterprises across the region since 1989. With more than 500 professionals and deep sector expertise, Naseej delivers integrated solutions spanning digital transformation, enterprise platforms, artificial intelligence, data and analytics, systems integration, knowledge and cultural asset management, and education and learning technologies.
Through its Medad Cloud Platform, strategic technology partnerships, and specialized professional services, Naseej helps organizations modernize operations, connect data and systems, enhance user experiences, and accelerate the achievement of their strategic objectives. Combining more than three decades of regional expertise with continuous innovation, Naseej enables organizations to build smarter, more connected, and future-ready digital ecosystems.